Spreading the CPSIA red
June 29th, 2009A friend once told me about a children’s book that talked about “spreading the red” which meant you would pass your anger or hurt on to others by your foul behavior until everyone else is feeling as crummy as you do. I can’t seem to find the title online to cite it properly, but I have been thinking about that book a lot lately.
While I know I made the right decision to close my business, I am still very upset and frustrated that the CPSIA forced me to choose. I see other companies, either online or in person, seemingly unfazed by the law and I wonder what that person is able to do that I wasn’t?
I realize that some people are unaware of the law and therefore are just doing business as usual. (Although the CPSC has said in no uncertain terms that “ignorance of the law is no excuse.”) Others are aware of it, but don’t think it affects them, even though it does. While still others are aware of it, know that it impacts them, and continue to go about their day as normal.
Throughout my own ordeal and even after closing my business, I have done what I can to educate business owners and consumers about the CPSIA and its impact in the hopes that we can affect change. There are days, however, when I get tired of explaining, when I get tired of advocating.
Even worse, on the days where I am feeling angry about this legislation and Congress’ unwillingness to change it, educating a local business about the CPSIA feels more like spreading the red than it does doing someone a service. It feels like trying to take someone else’s business down with my own even though all I’m doing is providing them with relevant information.
So instead of continuing to feel like I’m spreading the CPSIA red, I have taken yet another step back. I now tell people some details about the law only if relevant to the conversation. Then, instead of trying to explain it all in that exchange, I let them know about the What is the CPSIA? website so they can research additional information. It has been a happy medium between emotion and education.
So, what situations have you faced lately that have felt more like “spreading the red” than helping someone learn more about how to keep their business safe from this law?

